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              EN
              05月23日 2018

              中赫國安首獲TüV萊茵SQS-Sports體育服務質量管理體系認證

              發布者:中赫集團

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              2018年5月23日,在北京舉辦的第三屆世界足球大會上,全球領先的檢驗、檢測及認證機構德國萊茵TÜV(以下簡稱“TÜV萊茵”)宣布北京中赫國安足球俱樂部正式通過TÜV萊茵“SQS-Sports體育服務質量管理體系認證”,成為首個通過該認證的中超聯賽俱樂部。

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              中赫集團首席人力資源官郎帆、中赫集團副總裁周喆、中赫集團副總裁吳寧,北京中赫國安足球俱樂部常務副總經理高潮、北京中赫國安足球俱樂部副總經理張四化,TÜV萊茵全球管理體系服務執行副總裁Michael Weppler,TÜV萊茵在中華區管理體系服務副總裁方為民、總經理吳仲賢,SLC Management 執行總裁Alfons Madeja等嘉賓出席活動。

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              中赫集團副總裁周喆發言中講到:“對于中赫集團,提供高品質的產品和有內涵的服務一直是我們的立身之本。對于足球俱樂部,我們同樣期望給到廣大球迷們完整的、優質的、高品質的觀賽體驗。取得認證只是萬里長征的第一步,也是實現中赫國安職業化和國際化戰略的第一步,即使目前面臨著諸多硬件束縛,我們仍然有信心、有決心,秉承著中赫國安人‘志者恒進’、‘永遠爭第一’的精神不斷在俱樂部比賽日運營進行優化,把每個中赫國安主場比賽日都打造成為京城的節日。”

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              北京中赫國安足球俱樂部常務副總經理高潮也對本次合作給予了充分肯定:“新賽季以來,在大家的共同努力下,我們在票務系統、賽事服務及球迷衍生品等多方面做出了改變,全面提升球迷觀賽體驗及服務質量。未來我們還將繼續同TÜV萊茵和SLC合作,持續提升俱樂部賽事運營水平,從而為球迷提供更好的服務,力爭將中赫國安打造成為亞洲一流的足球俱樂部。

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              作為TÜV萊茵在SQS-Sports體育服務質量管理體系認證業務領域的戰略合作伙伴,德國知名體育咨詢公司SLC Management 執行總裁Alfons Madeja表示:“歐洲職業化體育的發展經驗表明,俱樂部不僅需要關注競技層面,更需要重視商業運營管理。此次認證無疑將有效協助中赫國安改善管理績效,提升銷售與營收,強化品牌價值。”

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              TÜV萊茵全球管理體系服務執行副總裁Michael Weppler表示:“我們堅持為世界各地的足球組織創造具有吸引力且成功的理念,并推動這些足球組織的可持續發展。我們欣喜地看到中赫國安在立志于成為可持續服務質量先驅方面所開展的積極探索。今后,TÜV萊茵也仍將助力體育行業提升職業化進程,深化產業改革,推動中國職業體育的持續發展。”

              事件說明

              2017年11月中超賽季末,為了全面提升俱樂部綜合運營能力,中赫國安邀請TÜV萊茵專業項目團隊,以大數據分析和實地考察相結合的方式,通過神秘訪客、社會普查、滿意度調查等評估方法,深入了解了北京市場及球迷對中赫國安的期望和要求,同時將俱樂部的現行管理指標與國際足球俱樂部的平均水平進行對比,最終完成中赫國安現狀分析綜合評估報告,并根據報告結果提出針對性改善意見和建議。俱樂部對TÜV萊茵以持續的大數據市場分析和顧客滿意度調查為基礎的審核方式十分認同與肯定。

              2018年4月,基于對包括線上服務、比賽日服務、俱樂部運營規劃和實施能力、顧客滿意度等在內的各方面運營能力的評估結果,北京中赫國安足球俱樂部正式獲得由TÜV萊茵在亞洲簽發的首張SQS-Sports體育服務質量管理體系認證證書。

              TÜV萊茵SQS-Sports體育服務質量管理體系認證介紹

              現代化的職業足球體系中,俱樂部的商業化和職業化運營可以為俱樂部建立可持續的盈利能力,這是俱樂部的根本。正確的組織形態、科學的經濟目標、健全的組織結構、可持續的人員發展規劃以及良好的基礎設施,是衡量一支足球俱樂部職業化水平的重要標準。

              2015年,在TÜV萊茵的助力下,德國拜仁慕尼黑足球俱樂部成為全球首支通過SQS-Sports體育服務質量管理體系認證的職業俱樂部,旨在全面提升俱樂部的職業化運營能力和可持續發展的長期愿景。此次北京中赫國安足球俱樂部獲得認證,代表了其在競技層面之外,以“職業化、專業化、國際化”為管理工作方向,全方位對標歐洲頂級俱樂部的決心。同時,這也是TÜV萊茵將世界足球商業化運作領域的成功經驗運用到中國,“助跑”中國足球俱樂部未來發展的又一次成功實踐。

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